Must My Aspiring Influencer Pal Stop Exploiting People for Material?
The Prosecution: One Friend's Perspective
Sometimes I'm recorded while having a meal. I’ll see myself on her social media – it feels like a jumpscare.
A close companion of 10 years, she, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.
Being highly outgoing, she feels the need to record everything all the time. When we eat out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when other people see her posing or filming – I experience vicarious awkwardness. It also frustrates me because the food gets cold.
She isn’t exactly an online personality yet, but she is trying to be. She creates vlogs about living in our city, her daily routine, and her styling career. The material is quality, credit where it's due, but I prefer not to be dragged into it. Sometimes she films me while dining, or just accompanying her. Later, I appear on her feed later, and it pops up like a jumpscare: I’ll have bare-faced, an awkward face or be captured mid-bite. It feels invasive.
Marielle also expects me to record her at inconvenient times. Sometimes I’ll be talking to another person, or we’ll just be hanging out in the street. I feel like our bond has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted high-quality content. Upon mentioning my unease about the situation, she brushed it off. I've been invited to several brand events, which were appreciated, but that doesn't compensate for all the time and effort I spend assisting her create material.
I’m grateful that she has helped me with my career in design, but I resist our connection to become merely a tally of favours. I don’t feel she's insincere or inauthentic, but sometimes it seems that if recording starts, we will start performing in a way that makes us look good for her channel.
She will say, “OK, look happy!” and record me laughing with another. It feels forced. It's crucial her to understand that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also desire to experience it without being filmed, edited, or posted for an audience. I am not a prop for her Instagram.
The Other Side: The Content Creator's View
I hope my friend to see that the content we produce together can get us an opportunity.
I love creating videos. It's more than a hobby; it’s part of who I am. Producing content and documenting experiences online allows me to show my personality and engage with people in new ways.
I don’t see myself as a full influencer yet, but it's savvy to make money from your interests. I look up to people on social platforms who execute that aesthetic of informal, self-made film-making.
Creating content is my version of engaging with life: noticing the nuances, posting them with an audience that appreciates the art behind it. It's never my aim to make my friend uneasy. Bringing her to professional gatherings was my way of sharing opportunities, providing her a opportunity to witness behind-the-scenes moments that could benefit her professional path too. That isn't leverage, it’s just being pragmatic.
I would take her to such functions even if she refused to assist me, but I desire her to see what the content we make together can achieve: a foot in the door. I understand not all people enjoys being filmed, but sometimes unplanned moments is what makes content genuine. Being recorded occasionally is an inherent aspect of being my friend. I'd remove anything she asked, but she has never asked yet.
I don't demand anybody to be my personal filmmaker, but companions help each other in small ways. My assumption was filming a short video here or there would be fun for her. Creativity thrives in partnership, and having Beth around makes projects lively and pleasurable. I never force her to take part in anything, and I’d never deliberately humiliate her. But filming together sometimes is part of how I document our time together.
I value Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I am ready to find middle ground: like asking before filming, and avoiding shots that might make her uncomfortable.
This isn’t about control, it’s about expressing my perspective while still respecting hers. Obviously making content is not a replacement for genuine friendship: it's merely part of how I live my life and I want her to be included in a way that’s enjoyable for each of us.
Outside Perspectives: Reader Opinions
Is it right for her to stop recording herself and her friend when they are socializing?
There’s nothing more uncomfortable than having a friend point a camera at you. I understand that it's her job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to create content with. With the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25
When pursuing something professionally, you can’t ask your friends for assistance every time, even if they have helped previously. If Marielle loves shooting, that doesn’t mean everyone around her is willing material. She needs to respect Beth’s personal space.
Ankit, 26
She may enjoy making content and displaying her life publicly, but it’s not for everyone. It’s nice she has helped Beth’s career, but she must to listen to what Beth wants.
Emma, 27
It sounds like you value each other, so hold on to that and make sure it’s the priority in your relationship. Create some real experiences, where true emotions are preserved, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53
Marielle appears to be neither present nor genuine when they're together – she’s working. Each appears confused as to where the line is. The answer is not found in trying to alter one another, but in each setting clear limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71
Your Turn to Be the Judge
Consider this question: is Marielle exploiting their friendship?